For the news media, the tidal wave of LLM generated content poses a number of significant challenges. We partnered with Ipsos to analyse an exclusive set of data to interrogate key questions, such as: Could AI ever be a trustworthy news-source? How can journalists remain arbiters of the truth in a world where AI-generated content has proven to deceive media companies? And what role is there for PRs here in ensuring the information they’re sending to the media is accurate, timely and relevant?

This report brings together insights from Rosely Group’s five-part roundtable series with senior B2B marketing leaders, powered by Inpact B2B. We set out to re-examine the role of thought leadership, not as a vanity project or content filler, but as a strategic lever for credibility, conversation, and commercial impact.

AI is transforming how people search, how platforms deliver answers, and how brands get found. With traditional SEO under pressure from AI Overviews, content saturation, and shifting user behaviour, marketers are asking: what now?

With October (!!) knocking on the door you might now be interested in some autumn/winter stay ideas. Rural retreats have handpicked a few that are perfect for watching the colours change and welcoming in the shorter, cooler days with a warm and cosy stay.

The United Kingdom, like many other nations, has committed to reducing its carbon footprint to net-zero by 2050. However, recent delays in the UK government's policy have raised concerns and questions, particularly for communications professionals and their ESG focused clients.

With all this noise in the UK and US media this week we have picked out a few articles from both sides that we think you'll find interesting that provide some true insight.

Wild Drives, the UK’s first rentable, VW ID BUZZ camper conversion.