Rise of the Robojournalist: Newsgathering in the age of AI

Written By Liam Thompson

For the news media, the tidal wave of LLM generated content poses a number of significant challenges. We partnered with Ipsos to analyse an exclusive set of data to explore key questions, such as: Could AI ever be a trustworthy news-source? How can journalists remain arbiters of the truth in a world where AI-generated content has proven to deceive media companies? What role is there for PRs here in ensuring the information they’re sending to the media is accurate, timely and relevant?

Inside the report you will find:

  • The landscape: an introduction to the topic and the key areas of analysis

  • A view from the frontline: commentary from business journalist, editor and technology communicator, Rob Waugh

  • The wider story: analysis of recent AI data collected by Ipsos, written by Oliver Thomas, Marketing Lead at Ipsos

  • Data review: presenting the findings from our research and understanding the impact of AI to date on the behaviours of journalists across the nation

  • Concluding thoughts: where are we and where are we headed?

Liam Thompson

Liam is Head of Global Content at Rosely Group and leads the UK corporate business.

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