Report: Cutting Through with Thought Leadership

This report brings together insights from Rosely Group’s five-part roundtable series with 30+ senior B2B marketing leaders, powered by Inpact B2B. We set out to re-examine the role of thought leadership, not as a vanity project or content filler, but as a strategic lever for credibility, conversation, and commercial impact.

Throughout this report, we share key soundbites, reveal common tensions and practical insights shared during our roundtable series. The following pages are packed with candid reflections from senior B2B marketers at the coalface, providing a real litmus test of where we are currently and what we believe the future of thought leadership looks like.

From navigating AI to defending creativity, from distribution dilemmas to internal buy- in, this series uncovered the realities of doing thought leadership well, and why it’s worth doing right.