Report: The New SEO Playbook

How AI is Rewriting the Rules of Online Visibility

AI is transforming how people search, how platforms deliver answers, and how brands get found. With traditional SEO under pressure from AI Overviews, content saturation, and shifting user behaviour, marketers are asking: what now?

We have reviewed the latest changes to online search platforms, such as Google and Bing, as well as taken a look at how search behaviours have changed with the advent of ChatGPT, Copilot, and other AI platforms. This report breaks down what’s changing and how to adapt with a practical framework for staying visible and credible in the age of AI.