Wild Drives: Launching the First Rentable Fully Electric VW Camper Van
Life is better in the Wild
Background
Wild Drives were about to launch the UK’s first ever rentable VW ID BUZZ - the new all-electric people carrier from VW. As the first people in the UK to convert this and make it available to hire by the general public, they wanted to do a big announcement.
Our Work
Wild Drives received a fully detailed strategy analysing market competition and media opportunities. From this, we crafted messaging and our recommended approach for the launch.
Results
Our team pitched the story successfully to our targeted media lists. Wild Drives were featured with full page media coverage in outlets such as the FT, Daily Mail, Daily Telegraph, Top Gear, Insider and more.
“The approach and results far exceeded our expectation. We enjoyed working with Rosely Group and our consultant was senior, knowledgeable and professional. To be featured in such top publications was far beyond what we had hoped for and it also got the phones ringing which is always the mark of success.”
Lewis, Global Head of Marketing, Wild Drives