Piqant: Launching The UK’s First Virtual Coffee Sommelier
Brief
To launch to the UK a new coffee subscription service that promises to deliver bespoke flavour selections while raising the profile of a family run brand who want to showcase the best selection of artisan coffee roasters in the UK.
Client Challenges
Launching a new coffee subscription service in the UK market.
Raising the profile of a family-run brand showcasing the best artisan coffee roasters.
Differentiating the brand with an innovative coffee finder tool.
Results
PR Outcomes
Solutions
Rosely Group launched Piqant into the UK market via targeted media campaigns, competitions, interviews and good old fashioned media relations focusing on Piqant’s innovative coffee finder tool.
We also rolled out their new eco, biodegradable capsule subscription with a creative campaign, focused around composting your capsules. To do this, we collaborated with several of Piqant’s consumer partners, including Patch Plants, to increase reach and authority.
An always on media campaign delivering continuous presence accompanied by a visual and intelligent approach to raising awareness of a product consumers were already familiar with. By partnering with indoor garden market leaders ‘Patch Plants’ we were able to pique interest and speak with authority. This resulted in range of traditional media and social coverage.
Launched Piqant Coffee in the UK through targeted media, competitions, and interviews.
Achieved ongoing media presence and brand awareness across traditional and social platforms.
Enhanced credibility by partnering with Patch Plants and engaging other consumer brands for an eco-friendly campaign.
