Hideaway Holidays: Showcasing Dorset’s Jurassic Coastline
Brief
As part of a wider national campaign we were running with Hideaway Holidays to promote the best of the UK's regions, we initially turned our attention to Dorset and it's Jurassic coastline - a place that Dorset Hideaways knows inside out. We provided guests of Dorset Hideaways with the opportunity to visit the Etches Collection and meet and learn from its founder and namesake, Steve Etches.
Results
We arranged press trips for key media to visit Dorset for the weekend, stay in their own cottage, enjoy local food and take part in their very own fossil hunting experience. This also tied in with the launch of the film, Ammonite, starring Kate Winslet.
The campaign to spotlight Dorset resulted in national news coverage, including in the iPaper.
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James Boyce, Managing Director
