Media Relations and Crisis Communications for Aspect
Overview
Aspect approached Rosely Group to assist with a media relations project and to prepare a crisis communications plan and media train their executive team. As part of any good business marketing strategy, particularly in the financial and insurance sectors, Aspect wanted a go-to plan for any potential crisis. They worked with one of our financial PR specialists to identify risks and exposure, develop strategies to deal with these and as part of preparation for this and ongoing media relations, to have their senior team media trained.
Since, we have built a PR strategy and have delivered a consistent stream of high-quality, targeted coverage.