CONSUMER
The Fine Bedding Company: Positioning an established family brand as an innovative challenger in the market
About
For over 100 years, The Fine Bedding Company has been redefining great sleep. As a fourth-generation UK-based brand, it supplies high-end, sustainable bedding that delivers lasting durability and comfort. The Fine Bedding Co is B Corp™ certified since 2022 and is committed to a more sustainable and socially responsible future.
The Brief
Our long-standing client, The Fine Bedding Company was looking to scale their influencer marketing activity and was looking for an agency able to get their full range of products into the hands of carefully selected content creators with highly engaged audiences.
The objective was to reach core consumer groups – including mothers, homemakers, and communities interested in sleep health and wellbeing – while clearly communicating the brand’s key product benefits.
Our Work
We developed an integrated approach, bringing together PR and influencer marketing into a single, aligned strategy. Rather than running the two channels in isolation, we built monthly campaigns that connected both - ensuring consistent messaging and reinforcing key product benefits across all touchpoints.
Each campaign is tailored to specific audience segments, from menopausal women and fitness communities seeking bedding to improve their sleep quality to those with accessibility needs requiring a coverless duvet. Through targeted creator partnerships and coordinated PR activity, we deliver relevant, credible content directly to these groups.
-> A key example of our coordinated campaign approach is our work on the Fine Bedding Co’s HoneyFoam pillow product launch - read about the campaign here.
Results
This joined-up approach has strengthened brand visibility and consistency across channels, ensuring audiences receive clear, repeated messaging around the product’s core benefits.
To date, from August 2025 - February 2026, there has been 86% ROI and 3m+ reach with influencer campaigns. By aligning PR and influencer activity, we have driven measurable growth across the brand.
