Regionalising Relationship Banking for Allica Bank
Allica Bank is a UK-based challenger bank focused on providing banking and lending solutions to small and medium-sized enterprises (SMEs). Established in 2019, Allica combines digital banking technology with personalised customer support to better serve Established SMEs.
The Brief
As a fast-growing fintech, Allica Bank was primed to secure national coverage for its innovation in banking. However, Allica wanted to generate greater awareness within their target customer group of Established SMEs. The challenge of regional and trade media is that they focus on the stories of their audiences, not the vendors supporting them. We had to build Allica Bank’s reputation as more than just bank, but a integral part of the local economy.
Solutions
We worked within two campaign ideas:
1. To develop regional and trade focused stories based on customer cases studies.
2. To develop regional news from national stories such as the interest rate divide and using data and insights to hyper-localise this data for regional publications and businesses.
Results
Allica Bank now receive regular monthly mentions across the UK regional and trade media and are reaching their target customers via more authoritative and influential publications. This includes regular news coverage in titles like The Scotsman, Oxford Times, Portsmouth Today etc as well as accounting titles, business titles and more.
“The last few years have been transformational for Allica Bank and the decision to bring in Rosely Group at this stage in our journey is an obvious one. Their network, contacts and partners are precisely what we were looking for in our consumer agency of record and they clearly understood our customer and our vision.”
Joe Jones, Head of Commuications, Allica Bank