Pollinate
Bank To The Future
Brief
We produced a key report for fast-growth fintech Pollinate, exploring the future of banking and payments for SMBs. Pollinate needed a clear, insight-driven narrative that aligned with their commercial objectives, reflected their tone of voice, and turned original commissioned research into a compelling 4,000 word asset.
Goals
The goal was to translate complex proprietary research into a clear and persuasive storyline that demonstrated Pollinate’s understanding of SMB needs and positioned the company as a leading solution provider. This included delivering publication-ready copy suitable for multiple channels, while ensuring smooth collaboration with Pollinate’s internal stakeholders, including their design team.
Solutions
Our approach combined rigorous data interpretation with narrative development, extracting the most meaningful themes and connecting them to market challenges and Pollinate’s value proposition. We worked closely with the internal design team to refine the structure, layout, and final presentation, while managing the internal review process to maintain accuracy, consistency, and alignment with Pollinate’s tone of voice.
Results
The final report was a comprehensive, high-quality asset the client was proud to publish. It enabled Pollinate to amplify the research across their owned channels and served as the foundation for proactive media outreach, including a resulting column in Forbes. The project ultimately strengthened Pollinate’s positioning as a thought leader in SMB banking and payments.
“Rosely Group were instrumental in turning a simple piece of research into powerful thought leadership for financial services executives around the world. They were a true partner in strategy, content and messaging, which drove campaign engagement with Tier 1 Banks in the US and beyond.”
James Bridgman, Marketing Manager, Pollinate